Twentieth century, business thinkers famous Peter Chuang grams that business has two functions - marketing and innovation. This article is the integration of these two concepts. Essentially, packaging is a marketing tool, your customers buy your products last seen before the marketing information.
; If your product on retail store sales, then the packaging design will be the measure of the success of your products a major factor. Is now to make your products stand out hundreds of similar products, you'll have it designed to be different. Look at what your competitors are doing, while ensuring your unique design. ew packaging will make your product eye-catching, to help you shape the brand, giving products humanization. Whether you like it or not, people tend to judge you first by packaging the product is good or bad. So, how can you not join the conventional package design it? You can spend thousands of dollars received from the packaging design of some ideas, or you can think about themselves. Here are 10 ideas to stimulate your thinking, help you come up with an innovative packaging. 1. The design of small reusable drinks packaging market has matured, competition is fierce. If you think that there have been no novelty act, you may wrong. POM Tea Company have launched a special packaging. It is very special launch of the product itself - is to add pomegranate juice, tea. Packaging is more worthy of mention: a popular drink is packed in a long strip of glass products, the above is the cover and heat shrink labels, written: remove the label, leaving the bottle. The product is about 2.79 U.S. dollars a bottle, the bottled tea is not expensive, but you can get a free bottle, do not worry about recovery issues. 2. With a little modification in the packaging and sometimes your package is standardized, but with some small modifications can make it different. AMY'S KITCHEN in their pasta sauce production line to make such changes. Sauce packing a standard size jar, paste is also a standard color label. The products in it from a lot of distinction between the paper and the lid of its golden ring on the ring. That look like a grandmother packaged like, so when you come to not pay attention to it when the shelf is immune. 3. The packaging design the first place many people believe that first priority should be the product, packaging on the second. However, the company METHOD PRODUCTS opposite. They focus from the outset, the design of the packaging - they want to design a beautiful package, you do not then hide it to hide the ugly. They designed a series of high-quality cleaning supplies and packaging, as can be placed as decoration in the kitchen, or bathroom. These products are very prominent place in the supermarket. 4. The packaging design was interesting and fun packaging is not just children, patents, adults like interesting things. Occupy the mainstream of children's products, packaging design, such as bright colors, different shapes in general, the same can be used in adult products, packaging design, only these will be refined further. First of all, the packaging design into the "fun" element of the industry is the system of liquor. You just take the time to wander the local small shops, you can find many bottles bearing the label on horses, penguins, kangaroos, frogs, swans, etc.. Do not prepare a penguin shaped bottles, as long as a penguin in the above printed on a high-profile enough to make it. 5. Hyun product color CANDLE-LITE is a giant candle, with 160 years of candle manufacturing history. They do not fancy the packaging, using only the transparent bottle, but the use of color really amazing. They use bright colors painted on in layers of candle and let the color shining out through the transparent glass. The label on the back of the bottle surface is white, so highlight the color of the bottle candles. Therefore, the candle in the supermarket shelves, they can be easily differentiated from other similar products. 6. Double-sided printing - extend your tag if your product is transparent liquid, packed in a transparent bottle, then there is a way to give you more space for packaging design, and low cost. I mean, you can print the label on the back of some of the elements. Of course, the regular information can not put labels on the back, but you can print a number of such debates, on the company's story, or better use of product recommendations and so on. This is a very simple way, can give you more information to customers without damaging the image of packaging. 7. Try the appearance of many metal labels printed on white or transparent material, but you also have many other choices. There is a program worth considering is the use of metallic foil as a label or packaging. If well designed, attractive white metal is much more than appearance, but also how much you will not. 8. The characteristics of design for customers Unilever AXE product packaging has a very specific position - the age of 18 to 35 year olds. So they focused on packaging design to attract these people. AXE SHOWER GEL bottle is a thick molded black plastic container, rough appearance, very popular with these young people, welcome, use it as shower gel loading equipment as simple as oil. 9. Fusion of two packaging design industry is another competitive beer industry, large comp